| Titulo | Nothing In Common |
| Agência | Roose & Partners |
| Campanha | Nothing In Common - SCA Hygiene |
| Anunciante | SCA Group |
| Marca | Velvet Toilet Tissue |
| Posted | Dezembro 2000 |
| Produto | Quilted Velvet |
| Sector Empresarial | Papel higiênico, lenços |
| Legenda | Now Even More Luxurious |
| História | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygeine by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Nick Fordham |
| Redator | Karen Duffin |
| Director de arte | Richard Ward |
| Produtor da agência | Bonny Laycock |
| Actor/celebridade | Anne Penfold |
| Produtora | Rose Hackney Barber |
| Realizador | Graham Rose |
More Work
SEE ALLNew Stronger Double Velvet 3
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
New Stronger Double Velvet 2
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
New Stronger Double Velvet 1
- MARCA:
- Velvet Toilet Tissue
- AGÊNCIA:
- Roose & Partners
Bus T, Decision
- MARCA:
- Velvet
- AGÊNCIA:
- Roose & Partners
Footbath
- MARCA:
- Double Velvet
- AGÊNCIA:
- Roose & Partners
Crunch Time
- MARCA:
- Velvet
- AGÊNCIA:
- Roose & Partners
Minimalist
- MARCA:
- Double Velvet
- AGÊNCIA:
- Roose & Partners
Signs
- MARCA:
- Bodyform
- AGÊNCIA:
- Roose & Partners