Titulo | Blank Canvas |
Agência | Ogilvy UK |
Campanha | Blank Canvas - Ford |
Anunciante | Ford Motor Company |
Marca | Ford |
Posted | Mai 2008 |
Produto | Kuga |
Sector Empresarial | Automóveis 4x4 |
Legenda | Kuga from Ford. Feel the difference |
Filosofia | The creative idea is born from a blank canvas, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga |
Problema | To deliver a pan-European multi-media campaign for the Ford Kuga their first entry into the highly competitive crossover market alongside models such as Toyatas RAV4. Kuga is positioned as a Kinetic All Wheel Drive Crossover and takes its cues from the key principles of Kinetic Design Fords new approach to vehicle design, a la the new Mondeo and Focus. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Europe, França, Alemanha, Reino Unido, Itália, Espanha |
Pós-produção | MPC LDN |
Empresa de produção | Final Cut |
Equipa criativa | Björn Persson |
Equipa criativa | Richard Baynham |
Equipa criativa | Paul Miles |
Equipa criativa | Adam Staples |
Director criativo | Greg Burke |
Planeador | Stephen Wallace |
Realizador | Nicolai Fuglsig |
Produtora | Morton Jankel Zander (MJZ) |