Titulo | Decoding Nothing |
Agência | VCCP |
Campanha | Decoding Nothing |
Anunciante | Virgin Media O2 |
Marca | O2 |
Posted | Setembro 2023 |
Sector Empresarial | Serviços de telecomunicações |
Filosofia | O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK. NOTHING believe great tech isn’t just functional but also beautiful. Introducing #O2DecodeNothing - a campaign turning code into art. We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery. |
Tipo de Mídia | Interatividade |
Comprimento | |
Media Buying Agency | Havas Media Network UK |
Digital Production Company | Bernadette |
Produtora | Girl&Bear |
Chief Creative Officer | Darren Bailes |
Director executivo criativo | Johnny Parker |
Director executivo criativo | Chris Birch |
Director criativo | Jon Bancroft |
Equipa criativa | Arthur Harry |
Equipa criativa | Ludo Thomas |
Designer | Andreion de Castro |
Senior Account Director | Charlotte Powell |
Senior Account Manager | Matt Isard-McNulty |
Planner | Nicholas Pirard |
Planning Director | Rob Estreitinho |
Produtor | Dwayne Huggins |
Production Creative | Jon Bancroft |
Produtor | Rose Nott |