Titulo | Rocket Science |
Agência | VCCP US |
Campanha | Smooove Thoughts |
Anunciante | White Claw Hard Seltzer |
Marca | White Claw Vodka + Soda / White Claw Premium Vodka |
Data da primeira Transmissão/Publicação | 2023 / 4 |
Sector Empresarial | Bebidas espirituosas |
História | JB shares his thoughts on how it’s actually really simple to create a great vodka soda - just start with a better vodka. White Claw has mastered this feat with its new Vodka + Soda canned cocktail featuring the same Triple Wave FilteredTM White Claw Premium Vodka that is in the bottles. |
Filosofia | After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram |
Tipo de Mídia | Interatividade |
Comprimento | |
VFX Company | The Mill New York |
Account Management | Philip Higham |
Account Management | Nick Hodkinson |
Account Management | Jordan Wood |
Account Management | Noelle Mulholland |
Account Management | Allegra Dowding |
Equipa criativa | Darren Bailes |
Equipa criativa | Brian Caruso |
Equipa criativa | Marthon Pucci |
Strategy Team | Jonny Shaw |
Strategy Team | Alex Scott-Malden |
Produção | Edmund Thorn |
Produção | Slavica Delevic |
Realizador | Natalie Prisco |
Produtora | Community Films |
Sound Design and Mix | Heard City |
Editor | Aaron Langley |
Empresa de produção | Cosmo Street |
Actor/celebridade | JB Smoove |