| Titulo | Boomerang |
| Titulo (língua original) | Boomerang |
| Agência |
VML
|
| Campanha |
Boomerang
|
| Anunciante |
Nestlé
|
| Marca |
Foster's
|
| Posted | Agosto 2003 |
| Sector Empresarial | Cervejas, sidras
|
| Legenda | Australia's Famous Beer |
| Legenda (língua original) | Australia's Famous Beer |
| História | In front of the print, we can see a Foster's glass and a boomerang which cuts the moss of the beer. |
| História (língua original) | On voit en gros plan un verre de foster et un boomerang qui vient couper la mousse de cette bière australienne |
| Filosofia | Creation of simple, strong and amazing visuals associated with Australian references |
| Filosofia (língua original) | Création de visuels simples, impactants et surprenants, faisant directement référence à l'Australie. |
| Problema | Emphasize the Australian personnality of this beer, not enough know in France. The goal of the print is to associate the product to his origins. |
| Problema (língua original) | Faire ressortir la personnalité australienne de cette bière encore peu connue en France. Forte mise en avant du produit en l'associant directement à ses origines ( requin, boomerang...) |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | França |
| Director criativo |
Gabriel Gaultier
|
| Director de arte |
François Faure
|
| Redator |
Alexandre Hildebrand
|
| Fotógrafo |
Chris Frazer-Smith
|
