Titulo | Sexy Fingers |
Agência | Wunderman Thompson |
Campanha | Sexy Fingers |
Anunciante | Aides |
Marca | AIDES |
Data da primeira Transmissão/Publicação | 2011 / 7 |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | Sexy Fingers |
Filosofia | The french organization AIDES and JWT Paris launches SEXY FINGERS. The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV. The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides). AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. www.aides.org |
Tipo de Mídia | Interatividade |
Trilha sonora | Flairs |
Mais Informações | www.sexyfingers.org |
Desenvolvimento interativo | We are Anonymous |
Produção | Frenzy |
Música/som | Flairs |
Produtor executivo da agência | Charlotte Saint-Paul |
Illustrator | Jean-Michel Texier |
Director de arte | Elodie Matyjasik |
Director executivo criativo | Ghislain de Villoutreys |