TituloSexy Fingers
Agência
Campanha Sexy Fingers
Anunciante Aides
Marca AIDES
Data da primeira Transmissão/Publicação 2011 / 7
Sector Empresarial Instituições, organizações não governamentais
Legenda Sexy Fingers
Filosofia The french organization AIDES and JWT Paris launches SEXY FINGERS.
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (www.sexyfingers.org), a clip (www.youtube.com/aides) and of course an Android application to play with (https://market.android.com/details?id=anonymous.aides).
AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease.
www.aides.org 
Tipo de Mídia Interatividade
Trilha sonora Flairs
Mais Informações www.sexyfingers.org
Desenvolvimento interativo
Produção
Música/som
Produtor executivo da agência
Illustrator
Director de arte
Director executivo criativo

Recente Trabalho