| Titulo | Goodbye |
| Agência | Saatchi & Saatchi Brandsrock |
| Campanha | Goodbye |
| Anunciante | Momentum Insurance |
| Marca | Momentum |
| Data da primeira Transmissão/Publicação | 2015 / 11 |
| Sector Empresarial | Seguros |
| História | Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial.Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life. Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | África do Sul |
| Produtora | Bouffant |
| Director executivo criativo | Jonathan Beggs |
| Director criativo | Carla le Roux |
| Produtor da agência | Leigh-Ann Harris |
| Producer | Jo Barber |
| Produtor executivo | Peter Carr |
| Director de fotografia | Willie Nel |
| Production Art Director | Julie Bonnet |
| Editor | Kobus Loots |
| Empresa de produção | Upstairs |
| Pós-produção | Sinister Studios |
| Realizador | Erik van wyk |