On March 5th, 2013, adidas Originals launched its new 2013 global campaign “Unite All Originals”. At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of original content. International artists from various disciplines smash together to create something truly unexpected and unique. In addition to that “Unite All Originals” debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe.