Can Marketing Save The Planet Team Members

Strategic, collaborative and ideas driven leader who likes to challenge convention and try new things. Gemma firmly believes that marketing has a significant role to play in the biggest challenge we face today (it is after all part of the problem). Having recently co-authored ‘Sustainable Marketing – How to Drive Profits with Purpose’, Gemma and her co-author founded the 'Sustainable Marketer Manifesto and created the podcast series, 'Can Marketing Save the Planet?’ dedicated to educating and supporting marketers and organisations to drive profits with purpose via sustainable marketing.

A broad range of marketing and management experience and a down-to-earth, assertive and persuasive manner, Gemma has experience in corporate and not for profit organisations, and has developed strong stakeholder management, commercial and leadership skills through her work.

As the marketing director at CIM, Gemma enjoys representing, informing and supporting the marketing profession and all those who work in it and aspire to work in it. 

Michelle Carvill is a strategic marketer, digital agency founder, consultant, CIM Course Director for Social Media Strategy. Sustainable Marketing and the 4 day Sustainable Business Transformation Program and certified Carbon Literacy Training for Marketers. Five times published author and three times business book awards finalist.

In 2002 founded digital agency, Carvill Creative. In 2018 founded a social enterprise, focused on preventative healthcare - The Preventative Healthcare Service and in 2019, online training provision, The Online Digital Academy.

In Jan 2021, recognised as one of the UK’s Top 100 Inspirational Business Women by Small Business Britain. In March 2021, shortlisted as Digital Woman of the Year - and nominated for Businesswoman of the Year for the Women’s Business Awards 2021. A regular contributor to Business Insider - and in April 2021 cited by Business Insider in their Top 10 UK Social Media Experts. Michelle continues the conversation around digital leadership, rethinking marketing and sustainable marketing and sustainable transformation via her podcasts, The Connected Leader Podcast - and Can Marketing Save the Planet and The Sustainable Marketer Manifesto.