| Titulo | Volkswagen Commercial Vehicles - Crafter |
| Brief | To show potential buyers that the new "Crafter" had been designed to meet their needs, a special publication was created in the form of a designer's notepad. It took the reader through the whole design process, showing key features that had been requested by clients during research, and even naming actual fleet managers. Handwritten notes were painstakingly recreated. Page by page, the pad showed the Crafter's progression from initial scribbles to precise technical drawings - and final photographs glued into place. |
| Agência | Proximity London |
| Campanha | Volkswagen Commercial Vehicles - Crafter |
| Anunciante | Volkswagen |
| Marca | Volkswagen Commercial Vehicles - Crafter |
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| Posted | Novembro 2018 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Director criativo | S...t W...er Somente assinantes |
| Redator | ..n C....an Somente assinantes |
| Director de arte | ..y P....am Somente assinantes |
| Producer | N...a N...on Somente assinantes |
| Designer | Du....le G....ry Somente assinantes |
| Designer | J..l B..t Somente assinantes |
| Illustrator | T..y W...on Somente assinantes |
| Illustrator | ..n N...or Somente assinantes |
| Data Director | M..t I...am Somente assinantes |
| Account Manager | S...n Ka....hi Somente assinantes |
| Account Manager | M...us J....on Somente assinantes |
| Account Manager | H....et B....er Somente assinantes |
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