Titulo | Tough Turban: B2B Packaging |
Brief | After sharing the open-source Tough Turban design, manufacturers from around the world reached out and asked to see the prototypes. We wanted to curate their experience. By design, the Tough Turban looks like a regular, unremarkable length of fabric – it's layers of impact resistant material are housed inside a layer of breathable cotton. Packaging could add a layer of storytelling and innovation to the unboxing experience.Just as turbans are wrapped from a single length of fabric, our packaging came in the form of a single sheet, folded origami-style around the prototype. The resulting folds echo the lines of a Turban. As the packaging was opened one fold at a time, blocks of copy revealed themselves explaining the technology behind the turban’s impact-resistant materials, with printed patterns nodding to each innovation. |
Agência | Zulu Alpha Kilo |
Campanha | Tough Turban |
Anunciante | Pfaff Harley-Davidson |
Marca | Tough Turban |
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Posted | Novembro 2022 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Packaging, marcas e design |
Agency | Z..u A...a K..o Somente assinantes |
Chief Creative Officer | ..k M...eh Somente assinantes |
Creative Director | ..k M...eh Somente assinantes |
Head of Design | St.....ie Y..g Somente assinantes |
Designer Director | D...n D...ic Somente assinantes |
ACD Art Director | ..c B..h Somente assinantes |
ACD Writer | ..n Cu....gs Somente assinantes |
Agency Producer | L...a Du.....ky, ..m L...h Somente assinantes |
Account Team | C...na W....s, K...a R....ez Somente assinantes |
Account Team | ..b Fe.....er, A....on D..z M....do Somente assinantes |
Strategy Team | S....er Ma......rn, Sh....gh Fa....ly Somente assinantes |
Client | B....on Du....n, M....ie So.....lle Somente assinantes |
Product Design | S...ks In.....ion Somente assinantes |
3D Artist | P...re B...jo . F..e R..s Somente assinantes |
Origami Artist | P...on L...g Somente assinantes |
Printer | F...h Rep.......ons Somente assinantes |
Photographer | ..e M..o F..o . ..n ..m Somente assinantes |
Photographer | R...a . W...on Somente assinantes |
Photographer | F..e R..., A...h Mo....mi Somente assinantes |