Sri Lankans use buses as their primary means of transportation. As we know, buses are renowned for being unsanitary places where diseases easily spread. In order to alert and inform people about the threat of disease and protect them from illness, Asri Hospital Group created an inventive and innovative bus ticket called Soap Bus ticket. The material used for this bus ticket is made of paper infused with soap. Thanks to this innovation, people using buses received this special ticket so they could protect themselves simply by washing their hands – even on the bus. This new sanitary precaution is now widely deployed throughout the country.
Titulo | Soap Bus Ticket |
Agência | Leo Burnett Solutions Inc. |
Campanha | Soap Bus Ticket |
Anunciante | Asiri Hospital Group |
Marca | Asiri Hospital Group |
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Posted | Setembro 2015 |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Case Study |
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