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IKEA - "Billy1"

Ogilvy UAE

417

Titulo	Billy1
Agência	Ogilvy UAE
Campanha	IKEA for Aliens
Anunciante	Al-Futtaim
Marca	IKEA
Data da primeira Transmissão/Publicação	2022 / 1
Produto	Furniture retail
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
História	In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Tipo de Mídia	Imprensa e publicações
Group Creative Director	Cristiano Tonnarelli
Copywriter	Toan Mai
Art Director	Eduardo Cesar Guimaraes
Illustrator	Daniel Spacek
Account Manager	Alaa Nour
Account Executive	Haya Dajani
Account Executive	Hadi Ballout
GM Marketing Communication	Carla Klumpenaar
Regional Campaign Leader	Binita Chowdhury
Regional Digital Marketing Leader	Dina al Sahhar