Insights from Critical Mass

Travel Alberta has updated the creative in its long-standing brand platform as it shifts to a more “always on” content strategy. The destination marketer launched its “Remember to Breathe” platform in 2011, with creative showcasing the landscapes and scenery of the province that create goos… ler mais

On August 2nd, 2017, a paper was published in Nature that explained how researchers at the Oregon University of Health and Science corrected a congenital heart defect. That happens every day. And while it’s big deal if it’s you on the operating table, it’s not a big deal for the wider world… ler mais

By Grant Owens, Chief Strategy Officer at Critical Mass This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts. Lego has created a seemingly unfair advantage in the toy market. That ad… ler mais

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO. If you’ve been scanning technology news in the last few months you’ve probably noticed that Elon Musk is sounding alarm bells… ler mais

Ask any technology expert about the future of artificial intelligence (AI) in travel and they'll breathlessly tell you we're on the verge of a revolution. They'll describe a world in the not-too-distant future where smart applications can find and book a bargain airfare, manage your trip a… ler mais