Insights from Critical Mass

By Grant Owens, Chief Strategy Officer at Critical Mass Inspired by: Companies that apply their unique assets to big problems Last week, Bill Gates tweeted that his next big mission is to explore the enigma of Alzheimer’s disease. I got ridiculously excited. Not having a cure for Alzheimer’… ler mais

“Human design” is one of those phrases that seems to crop up everywhere these days. I often get the sense that the rise of the term mirrors the accelerating pace at which technology evolves and enters our lives. With more tech, we need to be more human. Technology should connect us, rather … ler mais

By Grant Owens, Chief Strategy Officer at Critical Mass Inspired by: Marketers that don’t fall for the Millennial illusion If any of us have to sit through another presentation about how Millennials are tethered to their phones and passionate about music, we might just get up and walk out —… ler mais

Working with the Calgary Economic Development office, they launched a campaign to persuade Amazon to choose Calgary as the location for their second headquarters (HQ2). Critical Mass plastered Seattle with large-scale billboards and street art written in chalk with playfully provocative copy… ler mais

From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details. Name: Conor BradyTitle: CCO, Critical MassYears in ad industry: 30First job in ad industry: Designer at Vintage Paperbacks Conor Brady began his career designing covers for old books being reprinted in paperback.… ler mais