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Filosofia e Vantagens Competitivas
Leo Burnett has a unique culture built around the values and inspiration of our founder. Our vision: "We create ideas that inspire enduring belief". Belief is what builds brands. Loyalty can no longer be defined as just purchase behaviour. Weak brands have buyers, strong brands have believers. The Brand Belief System is our proprietary process and common global language for creating wealth for our clients. Superior idea creation led to Leo Burnett becoming the most creatively awarded network in 2001. Industry leading client and key-employee retention attest to our ability to deliver value consistently over time. Having wholly-owned offices mean that we function as a real network. Leo Burnett Europe comprises 56 full service offices across Europe, Middle East and Africa. We are part of the 98 office Leo Burnett Worldwide Company that from August 2002 becomes part of the new Publicis Groupe.
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