Filosofia e Vantagens Competitivas
We believe in doing great advertising. So we adhere to the following commitments.
1. The final judge of great advertising is not art: it’s business.
2. The best ideas are simple ideas.
3. Great work requires a relentless effort.
4. Advertising must appeal to the emotions but cater to the mind.
5. The stronger the brand, the higher the margins.
Descrição da Rede
The Dan Rosenthal Co. is affiliated with 81 agencies in 66 countries worldwide through “IN,” our network of international advertising agencies. Each IN agency is managed and staffed by residents of its own specific culture - and services are available to DRC clients as needed. Our “sister” agencies include other regions of the U.S. as well as most of Europe, plus major cities in China, Japan, India, Southeast Asia, Africa, South and Central America, the Middle East, Canada, Australia and New Zealand.
In essence, there is a DRC “branch office” in each of these diverse markets, ready to serve DRC clients with a variety of agency services - from writing, designing, and translating existing ads, to buying media, to researching reports, to planning complete campaigns. Often IN specialists participate in strategy meetings to help marketers understand nuances and cultural differences that affect a brand’s performance.
IN is the most selective international network, adopting a policy of admitting only one member agency per country, except in some large, decentralized countries such as the U.S