Havas Play UK Insights

We had the opportunity to sit down with Havas Play UK's CEO, Rosie Holden, weighs in on the ways we can continue to make positive change to the industry. ler mais

Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose, authenticity, personalization, and transparency. ler mais

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. ler mais

James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. ler mais

Havas Play UK – part of Havas’ new global network connecting brands to consumer passions – will see UK agency Cake and Havas’ content and partnerships division JUMP come together under the leadership of new president Rosie Holden ler mais

We checked in with Rosie Holden, CEO at Cake, about how she challenges barriers of unconscious bias and the responsibility to ensure that everyone is treated equally and fairly. ler mais

Cake's James Masters on how you can truly set your brand apart in the minds and hearts of consumers ler mais

Intro copy This year’s UEFA Champions League Final will be accompanied by a ground-breakingly accessible broadcast. Here, we talk to those involved in creating EE and BT Sport’s innovative ‘New... ler mais

Short film, created by Cake, explores Jones’ links to both nations ahead of the FIFA men’s England VS Wales World Cup fixture ler mais

Emma Raducanu has had a whirlwind year. Since making tennis history in 2021, becoming the youngest female British player to win the US Open, she has signed a number of lucrative sponsorship deals as ... ler mais