Insights from IPNY, Inc.

As published in visualobjects.comAdvertisers state that data collection makes ads more relevant for online visitors. New data from Visual Objects indicates that highly targeted ads could negatively impact businesses’ potential to engage with ad-fatigued consumers. The new survey report… ler mais

ADFORUM.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency “LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.” … ler mais

thenativeinfluence.com recently interviewed IPNY Founding Partner Joe Dessi “A Day in My Life” – Joe Dessi, Client Services Executive My Goal of the Day: Finding the right balance between spending time on client business versus new business development. It is always a jug… ler mais

ADFORUM.com recently interviewed IPNY Founding Partner and Creative Director Jill McClabb The city inspires me every day. If you’re ever in a rut, hop on a subway where you can explore new places and interact with different people. Tell us about yourself and your current role: Where a… ler mais

As published at Manifest Advertising may seem like a strategy for large businesses with equally large budgets and manpower. However, most small businesses see the merits of advertising, too. The Manifest recently conducted a survey of 529 small businesses from across the U.S. about their ad… ler mais