Filosofia e Vantagens Competitivas

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.

We don’t work on cars, jeans, diet soda or other consumer products. We do the hard stuff: financial services, healthcare, nonprofit, and so forth. We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results.

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. 

Associações pro

Association of National Advertisers, Inc. (United States)
Financial Communications Society (United States)
The One Club (United States)

Contatos

New Business

Tom Steadman
Managing Director
Telefone: 212-488-4774

Pessoal

Número de empregados: 30
Bruce Lee
Founding and Chief Creative Partner
Andy Semons
Founding and Strategic Planning Partner
Jill McClabb
Founding Partner and Creative Director
Tom Steadman
Managing Director
Telefone: 212-488-4774
Matt Biagi
Account Director
Tim Smith
Director of Communications and Media Planning
George Boutilier
Digital Creative Director
Susan Hester
Developer/Colorist
Jan Thompson
Digital Project Leader

Campanhas

  • Anunciante: Dana-Farber Cancer Institute
  • Marca: Dana-Farber Cancer Institute
  • Nome: When Dana-Farber makes a discovery, the world changes.
  • Anunciante: Gift of Life International
  • Marca: Gift of Life International
  • Nome: Whatever it takes to heal a child's heart
  • Anunciante: Dana-Farber Brigham Cancer Center
  • Marca: Dana-Farber Brigham Cancer Center
  • Nome: We specialize in cancer. And you.
  • Anunciante: YMCA of Greater New York
  • Marca: YMCA of Greater New York
  • Nome: Y is not a question. It's an answer.
  • Anunciante: NYCourtesy.org
  • Marca: NYCourtesy.org
  • Nome: This is your city. Own it.
  • Anunciante: NYCourtesy.org
  • Marca: NYCourtesy.org
  • Nome: This is your city. Own it.
  • Anunciante: Regeneron Pharmaceuticals
  • Marca: Regeneron Pharmaceuticals
  • Nome: Monoclonal Antibody Treatment Awareness
  • Anunciante: Dana-Farber Brigham Cancer Center
  • Marca: Dana-Farber Cancer Institute
  • Nome: Change the World
  • Anunciante: PBS Thirteen
  • Marca: PBS Thirteen
  • Nome: Thirteen is worth fighting for
  • Anunciante: City of Hope Comprehensive Cancer Center
  • Marca: City of Hope
  • Nome: The Miracle of Science with Soul
  • Anunciante: Dana-Farber Brigham Cancer Center
  • Marca: Dana-Farber Cancer Institute
  • Nome: Who's the hero behind the mask?
  • Anunciante: Astoria Bank
  • Marca: Astoria Bank
  • Nome: The Radio Hour
  • Anunciante: Premier Bank Credit Card
  • Marca: Premier Bank Credit Card
  • Nome: Believing in Second Chances
  • Anunciante: The Leukemia & Lymphoma Society®
  • Marca: The Leukemia & Lymphoma Society
  • Nome: Someday is today
  • Anunciante: City of Hope Comprehensive Cancer Center
  • Marca: City of Hope
  • Nome: City of visionary cancer breakthroughs
  • Anunciante: The American Committee For The Weizmann Institute Of Science
  • Marca: The American Committee For The Weizmann Institute Of Science
  • Nome: The Weizmann Effect: A Better World Is In Your Hands
  • Anunciante: Astoria Bank
  • Marca: Astoria Bank
  • Nome: The Difference is Wanting to make a Difference
  • Anunciante: City Of Hope
  • Marca: City of Hope
  • Nome: Science is Miraculous
  • Anunciante: Brooklyn Museum
  • Marca: Brooklyn Museum
  • Nome: Not your typical evening at the museum
  • Anunciante: Mirman Markovits And Landau
  • Marca: Mirman Markovits And Landau
  • Nome: Justice Is No Accident With The Right Lawyer
  • Anunciante: The Leukemia & Lymphoma Society®
  • Marca: The Leukemia & Lymphoma Society
  • Nome: The New Generation
  • Anunciante: The Leukemia & Lymphoma Society®
  • Marca: The Leukemia & Lymphoma Society
  • Nome: Coming Home
  • Anunciante: TD Ameritrade
  • Marca: Ameritrade
  • Nome: Believe in Yourself
  • Anunciante: The Leukemia & Lymphoma Society®
  • Marca: The Leukemia & Lymphoma Society
  • Nome: Blood Cancer Awareness
  • Anunciante: IBM
  • Marca: IBM
  • Nome: There’s something out there
  • Anunciante: The Leukemia & Lymphoma Society®
  • Marca: The Leukemia & Lymphoma Society
  • Nome: Cancer Ends With Me
  • Anunciante: Think Indie
  • Marca: Think Indie
  • Nome: Enter the blacksheep
  • Anunciante: Hospital For Special Surgery
  • Marca: Hospital For Special Surgery
  • Nome: See our specialists at your earliest inconvenience

Prêmios

Prêmio Distinção Categoria Marca Ano
MM&M Top 100 Up-and-Coming Agency 2020
Financial Communications Society Portfolio Awards Bronze Consumer Retail, Television Campaign Fisher Investments 2018
Healthcare Marketing Report Awards Gold TV Series City of Hope 2018
Healthcare Marketing Report Awards Best In Show Total Advertising Campaign with Television City of Hope 2018
Hospital Marketing National Advertising Awards Silver Best Digital Campaign City of Hope 2018
Hospital Marketing National Advertising Awards Gold Best Print Campaign City of Hope 2018
Medical Marketing & Media Bronze Best Corporate Branding Campaign City of Hope 2017

Clientes

Anunciante Marca Sector Empresarial Tipo de Trabalho desde
Dana-Farber Cancer Institute Dana-Farber Cancer Institute Hospitais e clínicas
  • Televisão
  • Interatividade
  • Anúncios de internet
  • Imprensa e publicações
  • Encarte solto
  • Rádio
2019
Gift of Life International Gift of Life International Associações de informação e de luta contra doenças
  • Imprensa e publicações
2022
Premier Bank Credit Card Premier Bank Credit Card Cartões de crédito
  • Interatividade
2023
YMCA of Greater New York YMCA of Greater New York Acções caridade, fundações, voluntariado
  • Interatividade
2022
Regeneron Pharmaceuticals Monoclonal Antibody Treatment Awareness Saúde e produtos farmacêuticos
  • Televisão
2020
Dana-Farber Brigham Cancer Center Dana-Farber Cancer Instittue Hospitais e clínicas
  • Televisão
  • Anúncios de internet
  • Encarte solto
  • Rádio
2023
Fisher Investments Fisher Investments Banca, finanças, lei e seguros
  • Televisão
2016
City of Hope Medical Center City of Hope Medical Center Hospitais e clínicas
2014
WNET Thirteen WNET Thirteen Programas e canais de televisão e rádio
2017
Mirman Markovits Mirman Markovits Advogados, conselheiros e serviços legais
2018
The Leukemia & Lymphoma Society® The Leukemia & Lymphoma Society Associações de informação e de luta contra doenças
2012
Alliance for Cancer Gene Therapy Alliance for Cancer Gene Therapy Hospitais e clínicas
2016
Astoria Bank Astoria Bank Serviços bancários, investimentos, corretores de bolsa
2014
E*TRADE FINANCIAL Corporation E*TRADE Banca, finanças, lei e seguros
2013
Damon Runyon Cancer Research Foundation Damon Runyon Cancer Research Foundation Hospitais e clínicas
2014
Weizmann Institute of Science Weizmann Institute of Science Instituições, organizações não governamentais
2017