| Titulo | DFCI Video Banner |
| Agência | IPNY, Inc. |
| Campanha | When Dana-Farber makes a discovery, the world changes. |
| Anunciante | Dana-Farber Cancer Institute |
| Marca | Dana-Farber Cancer Institute |
| Posted | Agosto 2023 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Challenge: One of the leading cancer research and treatment centers in the world, Dana-Farber’s discoveries have transformed the cancer treatment landscape for 72 years. Yet outside New England, top-of-mind awareness is low. IPNY’s campaign builds national presence while confronting the viewer with the impact of Dana-Farber’s breakthroughs and explains why “what we do here changes lives everywhere.” Results: Despite the ongoing pandemic, this campaign has shown strong growth in awareness and key brand imagery measures among valuable Health Care Influencer segments. |
| Tipo de Mídia | Interatividade |
| Comprimento |