| Titulo | Who's the hero behind the mask? (Mosaic) |
| Agência | IPNY, Inc. |
| Campanha | Who's the hero behind the mask? |
| Anunciante | Dana-Farber Brigham Cancer Center |
| Marca | Dana-Farber Cancer Institute |
| Data da primeira Transmissão/Publicação | 2020 / 5 |
| Sector Empresarial | Hospitais e clínicas |
| História | The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. |
| Tipo de Mídia | Social Media |
| Chief Creative Partner | Bruce Lee |