| Titulo | Tendons |
| Agência | IPNY, Inc. |
| Campanha | See our specialists at your earliest inconvenience |
| Anunciante | Hospital For Special Surgery |
| Marca | Hospital For Special Surgery |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Hospitais e clínicas |
| História | How do you make the nation’s top-ranked hospital for orthopedics and rheumatology a destination for patients along the East Coast? This campaign was among the first to brand a hospital based on a real target insight: That people would do anything but stop moving. |
| Resultado | This campaign ran for several years in both TV and print, creating a wide platform to address issues such as quality of care, level of expertise and prevention of sports-related injuries. |
| Tipo de Mídia | Imprensa e publicações |