| Titulo | String of Lights |
| Agência | GMR Marketing |
| Campanha | String of Lights |
| Anunciante | GMR Marketing |
| Marca | GMR Marketing |
| Data da primeira Transmissão/Publicação | 2021 / 11 |
| Sector Empresarial | Publicidade e comunicação |
| História | A narrative animation about the relationship between memory-making and marketing. At GMR Marketing, we make experiences that become lasting memories. Before this video launched, GMR had a pile of data, research and white papers that showed how memories can influence purchase behavior. But we didn’t have a story that could make that message resonate. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Research | Dave Bohnsack |
| Script | Jeff Bayson |
| Script | Elke Jones |
| Director criativo | Ken Black |
| Director criativo | Krista Hansen |
| Director criativo | Tarin Gessert |
| Art Direction and Design | Shannon Nickel |
| Storyboard | Shannon Nickel |
| Storyboard | Stephen Guma |
| Storyboard | Amber Webster |
| Animation and Design | Stephen Guma |
| Animation and Design | Ignacio Narbona |
| Animation and Design | Amber Webster |
| Music Composition and Sound Design | Jeff Bayson |
| Sound Mixing Engineer | Albert Leusink |
| Content Production | Caitlin Miller |
| Project Manager | April Christian |