Forsman & Bodenfors Göteborg Insights

In early September, James Jenkins was recruited to the role of Head of Business for Forsman & Bodenfors Sweden, and will move now to become the new CEO of the agency starting from January 1, 202... ler mais

Avec la pandémie s’effaçant dans le passé, les marques peuvent profiter au maximum des festivals et événements de l’été. Voici quelques exemples inspirants. ler mais

With the pandemic fading into the past, brands can make the most of the summer’s festivals and events. Here are some inspiring examples. ler mais

Music venues are busy again, but how to get audiences to attend gigs by up-and-coming names as well as firm favourites? In Sweden, live entertainment companies Luger and Live Nation teamed up with For... ler mais

Comment faire découvrir des artistes plus underground que Coldplay ou The Weeknd et ramener les gens dans les salles de concert ? ler mais

Entre 2010 et 2019, la publicité a vécu des bouleversements majeurs. Mais certaines campagnes ont marqué bien plus que leur année. Elles ont marqué le public et la profession en générale. ler mais

Les Epica Awards, le prix de la création jugé par les journalistes, a eu lieu en novembre. Quelles pépites numériques ont-ils sélectionnées ? ler mais

The Epica Awards – the global creative prize judged by journalists – took place in November. So which digital gems did they select? ler mais

In our latest extract from this year's Epica Book, editor Mark Tungate chats to the competition's Agency of the Year ler mais

Electric car brand Polestar sends emotional breakup letter to the car industry. ler mais