Insights from TBWA\Worldwide

TBWA’s cultural intelligence unit offers a blueprint for the twists and turns that lie ahead TBWA’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the… ler mais

Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its annual glossary of Edges More than a trend report, Edges are defined as meaningful cultural shifts that have the scale and longevity to help brands capture a greater share of the future. “Culture is not only accele… ler mais

Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology. The findings revealed that people are incredibly conflicted about the growing role technology plays in their lives. While 82% of people agree … ler mais