Insights from TBWA\Worldwide

Smoking kills more than eight million a year1 and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its danger… ler mais

  McDonald´s presents Big Good, a hamburger intended to help the agricultural sector face the crisis provoked by COVID-19. The creative agency TBWA\Spain has taken part in this process of co-creation together with the brand to launch this new product.   Big Good was created by the union of l… ler mais

Lucasfilm Ltd. has launched an educational initiative and social media campaign to provide resources to students and educators. Starting today, the documentary -- Double Victory: The Tuskegee Airmen at War -- will be permanently available on Lucasfilm.com and will be accompanied by an all-ne… ler mais

In 1992, the UN proclaimed December 3 as the International Day of Persons with Disabilities, with the aim of promoting the rights and well-being of the differently-abled in all areas of society, as well as raising awareness about their situation in all aspects of political, social, economic … ler mais

Wrapping the regional festival across six regions; Australia/New Zealand, Greater China, Japan and Korea, South Asia and Southeast Asia, Campaign Asia concluded their highly anticipated and well-respected Agency of the Year announcements on December 2, 2020.   In an extraordinary year underp… ler mais