| Titulo | You've Got a Friend in Philly |
| Agência | Ogilvy UK |
| Campanha | You've Got a Friend in Philly (Mondelez) |
| Anunciante | Mondelez |
| Marca | Philadelphia |
| Data da primeira Transmissão/Publicação | 2023 / 6 |
| Sector Empresarial | Laticínios e ovos (exceto sobremesa) |
| História | Philadelphia cream cheese is a simple staple that packs real emotional power, and our new brand campaign, ‘You’ve Got a Friend In Philly’, draws on our Behavioural Science research that shows it is seen as comforting, like a good friend. As part of the design landscape, we created a new font named ‘Mmm Sans’, based on the idea that Philadelphia is a friend to food. The integrated work celebrates the friendships that define us and was named Ad of the Day by The Drum. |
| Resultado | 1 brand new brand platform 1 brand new design language and bespoke font 1 Ad of The Day by The Drum |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento | |
| Agency | WPP |
| Equipa criativa | WPP |
| Brand | Señor Z |
| Marketing Director | Kirsten McPherson |
| Managing Partner | Pumie Msengana |
| Project Manager | Phoebe Salter |
| Director executivo criativo | Jules Chalkley |
| Director executivo criativo | Sam Cartmell |
| Director executivo criativo | Dave Towers |
| Chief Strategy Officer | Jakub Hodbod |
| Diretor de Estratégia | Hannah Wren |
| Agency | Modern Influence |
| Equipa criativa | Modern Influence |
| Produção | Academy Films |
| Realizador | Vince Squibb |
| Produtor | Dave Birchall |
| Editorial | Jonnie Scarlett @ The Quarry |
| Editor | Paul Watts |
| Editor | Sam Jones |
| Pós-produção | ETC |
| Efeitos especiais | ETC |
| Colorist | Luke Morrison |
| Produtor | Olivia Jessop |
| Efeitos especiais | David Filipe |
| Música | Bark Soho |
| Som | Bark Soho |
| Sound Engineer | Markus Ffitch |
| Música | Theodore music |
| Som | Theodore music |
| Marketing Director | Vanessa Harrer |
| Head of Strategy | Derya Seyman |
| Brand Manager | Chiara Ziboni |
| Diretor de Estratégia | Krystyna Klimczak |
| Brand Manager | Raphael Capitani |
| Managing Partner | Dani O’Donnell |
| Project Director | Lily Greenwood |
| Designer | Joe Glover |
| Agency | Ogilvy Consulting |
| Managing Partner | Jenny McCoubrey |
| Diretor dos Negócios | Stephen Farrell |
| Diretor dos Negócios | Katie Lassman |
| Editor | Christina Hill |
| Produtor executivo | Olly Whitworth |
| Produtor | Emily Garaway |
| Música | David Bass |