Think of it this way. When the cost of a promotion is fixed, over redemption becomes success. Because Mando agrees a single fee for an entire promotional campaign, you can relax in the knowledge that all consumer uptake will be honoured - irrespective of the cost. Fixed Fee could cover not only your financial risk, but also variable costs associated with premium sourcing, storage, handling and fulfilment. Fixing the fee at the start of a campaign means all your financial liabilities fall in the same financial year, even if the campaign doesn’t. It also means you can be sure your campaign comes in on budget. Financial Directors rejoice.