VCCP has promoted its Chief Strategy Officer Sophie Maunder-Allan, to the newly created position of CEO of its CRM and data business VCCPme.
Maunder-Allan has worked as Chief Strategy Officer of VCCP since 2011 and prior to that she held the role of Group Head of Planning at the agency between 2009-2011. In these roles Maunder-Allan has been the strategic lead on the O2 account, VCCP’s founding client, and most recently delivered the strategy for O2’s Be more dog campaign.
In her new role, Maunder-Allan will be responsible for the strategic direction and vision of VCCPme. She heads up a team including Steve Mattey, who has also been promoted from Managing Partner of VCCPme to Chief Operating Officer. Sharon Last takes the position of MD, whilst Jamie Bell remains Creative Partner. Gavin Hilton’s arrival this month as Planning Partner from Rapp also completes the new management team.
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