Bright is a relatively new agency formed by some of the most experienced people in the world of direct marketing and relationship management. It aims to provide the highest quality of strategic and creative ideas. We specialise in knowledge-driven communications that use a perfect blend of incisive strategy and engaging creativity. The result being positive, quantifiable, behavioural change among customers and prospects. We pride ourselves on our relevance to our clients' brands and customers. We just invest more time understanding them. This ensures our work builds market-leading brands whilst delivering business and campaign objectives. As a relatively small agency we can also ensure all our clients get (lots of) attention from senior people with a wealth of experience. Our main creative strengths lie in our ability to provide relevant, engaging and memorable copy married with fresh and innovative art direction all under a banner of a 'big idea'.