Titulo | The Fraud |
Agência | LOLA MullenLowe |
Campanha | Stick to the Original |
Anunciante | Unilever |
Marca | Magnum |
Data da primeira Transmissão/Publicação | 2024 / 1 |
Sector Empresarial | Gelados |
História | The film tells the story of a woman who discovers that her partner has been buying fake Magnum ice creams all along. And from there, everything falls apart. |
Problema | Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like Magnum”. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Chief Marketing Officer (CMO) | Julien Barraux |
Vice President (VP) | Benjamin Curtis |
Marketing Manager | Denise van Strien |
Global Brand Manager | Matteo Mozetic |
Brand Manager | Denis Antonius |
Digital Lead | Sara Paixão |
Digital Brand Manager | Ying Hu |
Director criativo | Jorge Zacher |
Director criativo | Kevin Cabuli |
Equipa criativa | Augusto Callegari |
Equipa criativa | Pedro Mezzini |
Design Director | Yan Graller de Oliveira |
Director de arte | Alan Chung |
Designer | Alan Chung |
Director executivo criativo | Tomás Ostiglia |
Managing Diretor | Tom Elliston |
Director de contas | Catalina Aguirre |
Supervisor de conta | Cristina Panea |
Executivo de contas | Sofía Perez |
Diretor de Planejamento Estratégico | Camilla Facin |
Chefe de produção | Felipe Calviño |
Produtor | Marina Saro |
Strategy Lead | Bruno Yanagui |
Produtora | Proppa |
Realizador | Martin Werner |
Produtor executivo | Pablo Martinez |
Produtor | Cristina San Cayo |
Assistant Director | Carlos Santana |
Director de fotografia | Nicolaj Bruel |
VFX Lead | Jonas Drehn |
Wardrobe Stylist | Melanie Buchhave |
Casting Director | Edu Prado |
Casting Director | Esther Cocero |
Casting Director | Ditte Kiel |
Designer de produção | Peter Grant |
Make-Up Artist | Manel Rosa |
Editor | Rasmus Nyholm Schmidt |
VFX Coordinator | Pau Costa |
Production Manager | Vanessa Merino |
Production Coordinator | Carmen Ponte |
Steadicam | Karsten Jacobsen |
Home Economist | Toni Krank |
Production Assistant | Cristina Barrios |
Production Assistant | Cristina Alcázar |
Talent Coordinator | Maria Angeles Picon |
Pós produção | Bacon X |
VFX Company | Bacon X |
VFX Lead | Jonas Drehn |
Executive Producer, VFX | Eliana Carranza-Pitcher |
HOP | Cilie Kragegaard |
VFX Producer | Lars Wagner |
VFX Producer | Lorène Lescanne |
Compositor | Thomas Banner |
Compositor | Kai Hauswirth |
Compositor | Jacob Carlsson |
Colorist | Sam Gilling |
Compositor | Ivan Lindfors |
Conform Artist | Søren Knudsen |
Conform Artist | Oliver Wozny |
Música | Big Sync Music |
Music Creative Director | Justin |
Music Supervision | Alicia Leinot |
Music Supervision | Calum Price |
Music Producer | Silva Screen |
Sound Design and Mix | Ballad |
Sound Designer | Adrian Aurelius |
Mixer | Adrian Aurelius |
Executive Music Producer | Gregers Mærsk Møller |