| Titulo | Pleasure Verse (#NotAvailableInTheMetaverse) |
| Agência | LOLA MullenLowe |
| Campanha | #NotAvailableInTheMetaverse |
| Anunciante | Unilever |
| Marca | Magnum |
| Data da primeira Transmissão/Publicação | 2023 / 3 |
| Sector Empresarial | Gelados |
| História | The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears. |
| Filosofia | LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Países Baixos |
| Advertising Agency | LOLA MullenLowe |
| Director executivo criativo | Tomás Ostiglia |
| Managing Diretor | Tom Elliston |
| Director de contas | Catalina Aguirre |
| Supervisor de conta | Cristina Panea |
| Chefe de produção | Felipe Calviño |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Director de publicidade | Ben Curtis |
| Director de publicidade | Sara Paixão |
| Brand Manager | Federico Russo |
| Director de publicidade | Anne Schreuder |
| Brand Manager | Tobias Sparnaaij |
| ASSISTANT BRAND MANAGER | Stephanie van Horn |
| Director de publicidade | Kim Lambregts |
| Director de publicidade | Yorick Chaudron |
| Director criativo | Jorge Zacher |
| Director criativo | Kevin Cabuli |
| Equipa criativa | Augusto Callegari |
| Equipa criativa | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Director de arte | Alan Chung |
| Designer | Alan Chung |
| Head of Strategy | Camilla Facin |
| PR manager | Enrique Caballero |