| Titulo | No White Marks |
| Agência | MullenLowe UK |
| Campanha | It Won't Let You Down |
| Anunciante | Unilever |
| Marca | Sure |
| Data da primeira Transmissão/Publicação | 2014 / 6 |
| Sector Empresarial | Desodorizantes |
| Legenda | It Won't Let You Down |
| História | With the Football World Cup underway, the referee’s new white spray has been the hot topic amongst the global audience. To join the populist conversation, we developed a topical press and online campaign that hero’d Sure’s product ‘Sure Men Invisible Ice’. It was a neat way to align Sure’s product positioning of ‘Superior white mark protection’ into populist culture. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |