| Titulo | Road Bands |
| Agência | Havas Paris |
| Campanha | Road Bands |
| Anunciante | AccorHotels |
| Marca | HotelF1 |
| Posted | Junho 2018 |
| Sector Empresarial | Hotéis e resorts |
| História | As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a video game geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stayed true to its philosophy. The first four levels of the game, in which a glam rock band hits the road in hopes of writing a great song, were already coded. From there, the community had the opportunity to invent the rest of the game. |
| Tipo de Mídia | Gaming |
| Comprimento | |
| Director criativo | Christophe Coffre |
| Redator | Kevin Nugeron |
| Director de arte | Maxime Trenton |
| Produtora | HAVAS Productions |
| Produtor da agência | Marine Legoff |
| Development studio | XXII |
| Social Media Agency | Havas Media International |