Agency Insights - Ogilvy Spain

Concha Santiago, Head of Strategy at Ogilvy Madrid, shares her views on the role of advertising in climate change and its power to bring positive and meaningful change. ler mais

Milka and Cruz Roja (RedCross) recognize that we are more alone than ever with the help of Ogilvy

"Tenderness against loneliness" is the new campaign carried out by Ogilvy Madrid. Production has been managed by Hogarth in collaboration with LOBO Kane. ler mais

Ogilvy Spain: A Passion for Big Ideas

In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at Ogilvy Spain and CEO at Ogilvy Barcelona, explains how the agency stays ahead of the curve through adaptability to technological environment, and eng… ler mais

RESCUESHIP: When a game saves lives in the Mediterranean

SALVAMENTO MARITIMO HUMANITARIO (SMH) has carried out a rescue operation in which it has saved 43 people in the Mediterranean thanks to "Save the Fleet," devised altruistically by the agency Ogilvy Madrid, which highlights the deaths of migrants through a board game that evokes the classic… ler mais

"Whatever Happens", Ogilvy's cinema campaign for Iberdrola

In the face of the uncertainty and global events we have experienced in recent years, Iberdrola is betting on a communication literally out of this world. ler mais

Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."

We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting opportunities for agencies and brands. ler mais