The importance of brand consistency
DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical ler mais
Insights: The Cutting Edge of Advertising tag: branding-2 - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Telling the Story of Firsts With Firstleaf
Imagine yourself in the wine aisle trying to pick a bottle of wine for the dinner party you’re hosting. ler mais
The One Time That Brand Doesn’t Matter
often get asked what brands I want to pursue for our company. My answer is always, “The brand doesn’t matter. The client matters.” ler mais
Destination Branding: Triggering Economic Growth After Covid
As the world opens up once again, and governments look at achieving an economic recovery, regional branding is more important than ever. ler mais
Non-inclusive brands are taking up most of the space in conversations about inclusivity. Where does that leave us?
For the first time in my 11 years as a brand strategist, nearly all of the briefs that I’ve worked on have had an eye towards sustainability or DE&I. ler mais
Design Plus: Why Peugeot and Renault Changed Their Logos
The legendary French auto makers are the latest to rebrand in the face of a rapidly changing industry. ler mais
Why Brands Should Advertise Now
Do consumers want to hear from brands during the crisis? And if so, what should brands be saying? We ask three industry thinkers.
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Design Plus: Depot's Talent For Emotional Branding
Step inside a Russian storehouse of ideas. ler mais
5 Ways to Turn Brand Ambition into Brand Eureka
Mark Addicks and Ultra Creative Talk Client Partnerships for Start-Up Brand Success ler mais
Return On Belief: Repurposing R.O.I.
ROB — Return On Belief, a measuring stick that ultimately represents a more sustainable alternative helping and driving long-term profitability. ler mais