How Do You Know When It’s Right? (Part 3)

What makes an advertisement that sets the creative standard for years to come? Bruce Lee, Chief Creative Partner of IPNY, shows why when it’s right, it’s right.

IPNY, Inc.
Publicidade/serviço completo/integração
New York, Estados Unidos
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Bruce Lee
Founding and Chief Creative Partner IPNY, Inc., New York


Anyone who plays a sport knows the feeling of connection that goes through your whole being when you make a miraculous catch, an impressive drive, a perfect serve. Making a great ad delivers something similar - that sensation of rightness that is why so many of us stay in this crazy, challenging game.

Video 3 demonstrates how you can shock, infuriate and disgust your way into people’s hearts, with several brilliantly infamous examples. Because when it’s right, it’s right. 

Make sure to check out the first and second videos in this series.