jef Loeb
Creative Director & Writer at Brainchild Creative
San Francisco, Estados Unidos
TituloLegacy/Hero
Agência
Campanha Flex Your Power - Flex Your Power
Anunciante Flex Your Power
Marca Flex Your Power
PostedFevereiro 2008
Produto Non Profit Organization
Sector Empresarial Questões ambientais e animais
Legenda Choose toe save energy.
História If we don’t reduce energy consumption today, the generations of tomorrow will live with the consequences. This message is conveyed via beautifully lensed montage sequences of solitary children at play alongside TV sets carrying the faces and voices of a not-too-distant future. The TVs, which appear in living rooms and more unusual locales, like partially submerged in a lake, or as a miniature inside a dollhouse--screen the video wills of adults leaving behind floods, global warming and other man-induced natural disasters, to their progeny. The spots end with the adults vowing to take responsibility for the California they leave their children. The Flexyourpower.org URL and a title card with an energy efficiency tip, closes the PSA.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Empresa de design sonoro
Pós-produção
Editor
Empresa de design sonoro
Director criativo
Director de contas
Director de arte
Director de fotografia
Produtor da agência
Designer gráfico
Empresa de produção
Efeitos de animação
Produtor executivo
Produtor executivo

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started