| Titulo | Who cares? |
| Agência | Nord DDB STO |
| Campanha | Who cares? |
| Anunciante | Försvarsmakten (The Swedish Armed Forces) |
| Marca | Swedish Armed Forces |
| Posted | Novembro 2012 |
| Sector Empresarial | Recrutamento de Funcionários Públicos, Polícia e Forças Armadas |
| Legenda | A person will stay locked up until replaced |
| História | The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave. |
| Tipo de Mídia | Case Study |
| Director criativo | Magnus Jakobsson |
| Director criativo | Fredrik Simonsson |
| Director de arte | Daniel Mencak |
| Redator | Martin Lundgren |
| Director de arte | Lisa Granberg |
| Redator | Jeffrey Salomonsson |
| Director de contas | Sandra Kaludjercic Bergman |
| Business Director | Johan Dannemann |
| Planner | Adam Sandahl |
| Planner | Cornelia Wangel |
| Web Producer | Elisabet Halming |
| Account Manager | Tina Munck |
| Artista digital | Robin Karlsson |
| Designer gráfico | Patrik Pagreus |
| Produtora | B-reel |