| Titulo | Solar Priceboards |
| Agência | LOLA MullenLowe |
| Campanha | Solar Priceboards |
| Anunciante | Unilever |
| Marca | Wall's |
| Data da primeira Transmissão/Publicação | 2024 / 4 |
| Sector Empresarial | Gelados |
| Filosofia | After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mercado | Paquistão |
| Director de publicidade | Julien Barraux |
| Director de publicidade | Barbara Scala |
| Director de publicidade | Sevim Seferoglu |
| Director de publicidade | Nursu Aydogan |
| Director de publicidade | Gayathri Renil |
| Director de publicidade | Toloy Tanridagli |
| Director de publicidade | Mert Turgut |
| Director de publicidade | Sidra Modan |
| Director de publicidade | Atilio Gianfrancesco |
| Director de publicidade | Pamela Pais |
| Empresa de design | Milklab Digital Agency |
| Chief Technology Officer | Murat Ersoy |
| Creative Engineering Director | Alaattin Koptur |
| Design Agency Director | Erkut Oktay |
| Director executivo criativo | Tomás Ostiglia |
| Director criativo | Jorge Zacher |
| Director criativo | Kevin Cabuli |
| Director criativo | Dante Zamboni |
| Director de arte | Ezequiel Scarpini |
| Redator | Kenny Quiroz |
| Redator | Josefina Mateo |
| Global Business Director | Tom Elliston |
| Head of Strategy | Camilla Facin |
| Director de contas | Bárbara de la Plaza |
| Executivo de contas | Claudia Matas |
| Chefe de produção | Felipe Calviño |
| Produtora | Bionic Films |
| Produtor executivo | Salman Farooqi |
| Produtor | Amna Ahmad Zamani |
| Assistant Producer | Syed Uzair Ali |
| Produtor de linha | Tabish Jalal |
| Assistant Line Producer | Owais Hashmi |
| Realizador | Abdullah Waseem |
| Director de fotografia | Salaar Yousufzai |
| Assistant Director | Hamza Molai |
| Production Art Director | Zaeema Tahir |
| Assistant Production Art Director | Baqar Rizvi |
| Guarda-roupa/estilista | Mir Dilawer |
| Make-Up Artist | Bobby and Team |
| Set Team | Umer Ikram |
| Editor | Hunain Shamim |
| Live Audio | Abby Records |
| Focus Puller | Saleem Rajput |
| Gaffer | Muhammad Amir |
| Drone | Farrukh Shah |
| Câmara | Farhan Hafeez |
| Lighting | Keylights |
| Production Manager | Ameer Hamza |