| Titulo | Red Cabbage – The Film |
| Brief | In Germany, Christmas ads are the Super Bowl for retailers. Red cabbage is an essential part of a typical German Christmas meal. Without it, you’d definitely need a miracle to save this season. Or Gorillas – the fastest grocery delivery service in town. #SeasonSolvedGorillas is a startup founded in Berlin and takes pride in embodying the capital’s vibe. That’s why all elements in this film reference Berlin’s iconic nightlife: A bear, the city’s mascot. Dogs on seats are usually forbidden, allowed only in the younger neighborhoods. The public transports’ iconic patterns are worth a tattoo for many, and the gruff bus drivers pulling bad jokes are legends. Lastly, the film calling itself an art house feature is something only Berliners would do. |
| Agência | Media.Monks |
| Campanha | Red Cabbage – The Film |
| Anunciante | Gorillas |
| Marca | Gorillas |
| Posted | Novembro 2022 |
| Sector Empresarial | Outros |
| História | “Red Cabbage” tells the adventure of a red cabbage that has been left behind on a bus. No, really. That is the plot. In eight nail-biting minutes (the optimal Gorillas delivery time) this sloooooow art house film gives viewers a taste of Berlin nightlife. The vegan blockbuster offers more fascinating details, like a fake Bumper Ad and hidden coupon codes, which users could immediately redeem via the Gorillas App. And if you’ve just realized you forgot your groceries and are in desperate need of a miracle this season, Gorillas is just a few minutes away. |
| Tipo de Mídia | Viral |
| Entrant Company | Media.Monks |
| Lead Creative | Lia Hermann |
| Creative Director | Johannes Hicks |
| Creative | Anne-Marie Longtine |
| Creative | Junggle Kim |
| Creative | Tobin Hecker |
| Strategist | Fernando Araujo |
| CCO | Till Eckel |
| Account | Alkisti Stop |
| Project Manager | Anne Kammeier |
| Project Manager | Katharina Keitemeier |
| Project Manager | Eva Hansen |
| Design | Ghada Bennasr |
| Motion Design | Aaron McCammon |
| Producer | Claas Cropp |
| Director | Bubi Spree |