| Titulo | Water Waste 1 |
| Agência | MullenLowe SSP3 Colombia |
| Campanha | Water Waste |
| Anunciante | Conservation International |
| Marca | Conservation International |
| Data da primeira Transmissão/Publicação | 2021 / 3 |
| Sector Empresarial | Meio ambiente e ecologia |
| Legenda | If planet Earth were the size of this ad, this drop would be the only fresh water left to consume. Let’s save it. Only 0,025% of the Earth’s water is drinkable. |
| História | We live in the blue planet but not all of its water is drinkable, in fact, is far much less than one would think... just 0.025% it’s drinking water, that’s why we’ve decided to represent this finding in a print that was direct, shocking and that everyone could understand in order to raise awareness about the precious water we waste. |
| Tipo de Mídia | Imprensa e publicações |
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