Pedigree - "pUp Syndrome"

BBDO Russia Group

BBDO Russia Group Moscow, Rússia

Prêmios

15513

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Pedigree
País: Rússia

Anunciante: Mars, Inc.

Titulo	pUp Syndrome
Agência	BBDO Russia Group
Campanha	Feed the Good
Anunciante	Mars, Inc.
Marca	Pedigree
Data da primeira Transmissão/Publicação	2016 / 5
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
História	“I want to be an actor,” says a child with Down syndrome. “A vet,” says another. Children state their dream jobs, one after another, until a stark figure fills the screen: “In Russia, every year 2500 people with Down syndrome are born – only 4 are officially employed.” But through Pedigree’s sponsorship of the country’s very first work integration program, five youngsters with Down syndrome have found jobs as dog trainers – without judgement, where they can be seen as willing and able workers. Together they are changing perceptions and starting a movement to “Feed the good.”
Tipo de Mídia	Case Study
Comprimento	120 seconds
Director criativo	Alexey Fedorov
Redator	Natalia Sytnik
Produtor da agência	Yana Ageeva
Produtor da agência	Anna Chernaya
Project Manager	Yulia Goncharova
Chefe de grupo criativo	Ekaterina Savrasova
TV Production	Boris Anisonyan
Music Producer	Dmitriy Rubezhov
Director de contas	Elena Vorobyova
Director de contas	Natalya Dzhafarova
Supervisor de conta	Anastasia Babuchenko
Realizador	Taisia Reshetnikova
Director de fotografia	Alexandra Ivanova
Produtor executivo	Elena Vlasova
Produtor de linha	Tatyana Finaeva
Designer de produção	Ruslana Osmanova
Editor	Kirill Khandurin
Compositor	Oleg Karpachev
Managing Diretor	Viacheslav Tikhomirov
Project Manager	Maria Kirienko