FCCPC - "Youth Smoking (Film)"

X3M Ideas

X3M Ideas Lagos, Nigéria

289

Titulo	Youth Smoking (Film)
Agência	X3M Ideas
Campanha	Don't Burn their Future
Anunciante	FCCPC
Marca	FCCPC
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Consciencialização social sobre drogas / álcool / tabaco
História	The campaign idea is hinged on the strategy that the future belongs to the youths, they are the next generation of CEOs, techpreneurs, doctors, etc. However, if they start smoking early, they are very likely to cut short their ambition because of the addiction and health implications of smoking. Leading to the campaign line "Don't burn their future". Visually, we executed this by showing the future aspirations of different young people being burnt in the manner of a cigarette burning. And to grab attention and deliver the message in a way that stops the audience in their tracks we created Nigeria's first "burning billboard".
Tipo de Mídia	Case Study
Comprimento	108 seconds
Production Agency	Xavier Lagos
Production Agency	MediaCom Nigeria
Chief Creative Officer	Steve BABAEKO
Director executivo criativo	Mike Miller
Director of Brand Management	Temitope Ayeni
Director criativo	Anthony Wolve
Deputy Creative Director	Kelechi Uduma
Deputy Creative Director	Oladunni Williams
Supervisor de arte	Samuel Oluwagbemi
Redator	Misturah Owolabi
Director de arte	Godswill Kalu
Director de arte	Sam Olorundare
Editor	Oluwatosin Olanrewaju
Digital	Deji Balogun