| Titulo | A British Original Two |
| Agência | Uncommon Creative Studio |
| Campanha | A British Original |
| Anunciante | International Airlines Group |
| Marca | British Airways |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | The campaign explores the myriad reasons people travel, whether it’s to reconnect with loved ones, to take some time out, or to be immersed in a different culture. |
| Filosofia | The campaign by Uncommon Creative Studio centred around the common question travellers are asked when they land at a new destination: ‘What is the purpose of your visit?’. Along with the standardised boxes of business or leisure, the campaign offered up a series of more reflective and relatable answers for holidaymakers – whether that’s, ‘because this weather sucks’, ‘to feed the social feed’, or ‘marriage CPR’. |
| Resultado | In total, Uncommon created 500 individual print, digital and outdoor executions, along with 32 short films that further emphasised the myriad reasons why Brits are so obsessed with going on holiday. The 500 outdoor executions were also designed to adapt according to their location, the time of day, the weather and what was happening in the news. Meanwhile, the copy related directly to the medium in which it appeared, such as in playful bus wraps and press ads that adopted a ‘battenberg’ approach, with adjacent placements containing interacting reasons for why we travel. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Agência de Mídia | MG OMD |
| Chief Creative Officer | Ali Rez |
| Director executivo criativo | Joe Abou-Khaled |
| Director executivo criativo | Marie-Claire Maalouf |
| Produtor executivo | Manasvi Gosalia |
| Redator | Katie Handfelt |
| Redator | Archna Singh |
| Chairman | Dani Richa |
| Communications Manager | Sofia Serrano |
| Managing Diretor | Emile Tabanji |
| Produtora | Impact BBDO Beirut and Dubai |
| Director de arte | Rana Sadek |
| Director assistente criativo | Dennis Silveira |
| Designer | Jithesh Narayanan |
| Editor | Abdullah Salhiya |
| Chefe de produção | Tally Massouh |
| Writer/Director | Tarek Bacha |
| Redator | Neamtallah Alam |
| Motion/Design | Geoff Maingi |
| Fotógrafo | Marc Fayad |
| Director de arte | Anthony Asmar |
| Account Manager | Malaika Menon |
| Produtor | Rafic Sawaya |
| Motion Design | Karthikeyan Muthukrishnan |
More Work
SEE ALLThe Essential Press Guide from the Middle East (Board)
- MARCA:
- An-Nahar
- AGÊNCIA:
- Impact BBDO