Titulo | Mermaid |
Agência | LOLA MullenLowe |
Campanha | Mermaid |
Anunciante | Bayer Hispania |
Marca | Gyno-Canesbalance |
Data da primeira Transmissão/Publicação | 2023 / 4 |
Sector Empresarial | Higiene feminina |
Filosofia | A modern-day mermaid becomes the protagonist of the new campaign by LOLA MullenLowe and Gyno-Canesbalance, to tell us that "not all women are made to smell like fish down there, and you don't have to". Gyno-Canesbalance is the leading brand in women's intimate health and its proposal is to free women from discomfort and embarrassment about vaginal problems. LOLA MullenLowe says: "Consumers have the right to clear and straightforward information that allows them to detect the symptoms of vaginal flora imbalance and treat them with effective products. With Gyno-Canesbalance we work precisely on communicate the most noticeable symptom - a smell that is popularly identified as fishy - eliminating any reason for complacency". LOLA MullenLowe claims with this campaign a direct, uninhibited, and funny communication for vaginal care. The campaign has been launched in Portugal and will soon be launched in Europe in countries such as Spain, Belgium, Netherlands, and others |
Tipo de Mídia | Interatividade |
Comprimento | |
Director de publicidade | Carme Sala |
Director de publicidade | Silvia Pellicer |
Director de publicidade | Rosa María Majo |
Director executivo criativo | Tomás Ostiglia |
Director executivo criativo | Nacho Oñate |
Director executivo criativo | Néstor García |
Director criativo | Helena Marzo |
Redator | Helena Marzo |
Director de arte | Erques Torres |
Global Business Director | Yann Baudoin |
Director de contas | Esther Mestre |
Supervisor de conta | Mireia García |
Head of Strategy | Gem Romero |
Head of PR & Comms | Enrique Caballero |
Head of PR & Comms | Gabriella Nuñez |
Produtora | Mammateam |
Realizador | Gunther |
Produtor executivo | Claudia Mayer |
Director de fotografia | Nauzet Gaspar |
Produtor | Tània Ruiz |
Produtor | Sònia Figuera |
Production Director | Tània Ruiz |
Designer de produção | Alexandra Jordana |
Editor | Diego Amela |
Pós produção | Pijama Estudio |