| Titulo | Beware the Octocurse |
| Agência | Grey London |
| Campanha | Octocurse |
| Anunciante | People for the Ethical Treatment of Animals PETA |
| Marca | PETA |
| Data da primeira Transmissão/Publicação | 2022 / 10 |
| Sector Empresarial | Questões ambientais e animais |
| História | Octopuses are beautiful creatures. They’re seen as "Einsteins of the sea”. They also feel joy and excitement as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. The problem is charities often have a finger waggy tone of voice. So how do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? Easy. We told the truth. We told people the octopus is cursed. We created a 360 campaign of guerrilla posters, memes, QR codes revealing secret menus on octopus serving restaurants, warning stickers on octopus products, and a very real film showing the very real effects of eating octopus all as a reminder for people to stay human and not eat octopus. |
| Tipo de Mídia | Cartaz |
| Comprimento | |
| Produtora | Biscuit Filmworks UK |
| Audio Post Production | 750mph |
| Director de publicidade | Elisa Allen |
| Director de publicidade | Vanessa Johansson |
| Global Chief Creative Officer | Javier Campopiano |
| President | Laura Jordan Bambach |
| Chief Creative Officer | Laura Jordan Bambach |
| Director executivo criativo | David Wigglesworth |
| Supervisor de arte | Costanza Rossi |
| Director criativo | Cesar Herszkowicz |
| Chief Strategy Officer | Raquel Chicourel |
| Planeador | Asad Shayk |
| Managing Diretor | Jonny Tennant-Price |
| New Business Lead | Katherine Goodale |
| Group Business Director | Ayesha Datoo |
| Produtor executivo | Maxine Hose |
| Produtor da agência | Anthony Borkett |
| Designer | Stuart Leung |
| Producer | Kwok Yau |
| Produtor executivo | Samantha Chitty |
| Managing Diretor | Rupert Reynolds-Maclean |
| Produtor executivo | Rupert Reynolds-Maclean |
| Chefe de produção | Polly Du Plessis |
| Production Manager | Thom Green |
| Realizador | Jeff Low |
| Director de fotografia | Matthew Emvin Taylor |
| Designer de produção | Lucie Red |
| Empresa de produção | Shift Post |
| Pós produção | Untold |
| Editor | Saam Hodivala |
| Colorist | Julien Alary |
| Efeitos especiais | Alex Kulikov |
| VFX Artist | Michael Korniltsev |
| VFX Artist | Felicia Petersen |
| VFX Artist | Lucas Girault |
| VFX Artist | Lewis Hodd |
| Produtor executivo | Ian Berry |
| Producer | George Reid |
| Director criativo | Alexandru Vasile |
| Director criativo | Cameron Sutherland |
| Head of Design | Sunir Patel |
| Production Company Creative Director | Ben Cronin |