| Titulo | VOLVO - FOR THE NEW GERERATION |
| Agência | Doping Creative Agency |
| Campanha | VOLVO - FOR THE NEW GENERATION |
| Anunciante | Volvo |
| Marca | Volvo Cars |
| Data da primeira Transmissão/Publicação | 2021 / 10 |
| Sector Empresarial | Automóveis |
| História | The campaign had 2 parts: after the teasing we kick-started the revealing phase of the campaign, which was a combination of the picture painted but the kids and the real car itself. |
| Problema | To create OOH launch campaign for Volvo’s pop-up store in Yerevan, Armenia. |
| Resultado | For the period of October 14 to November 30, 34.706.004 impressions were delivered, which is 48% more than planned. This is a promising result for a country with 3 million population. In just over a month and a half after the pop-up store opened, 70% of the available cars were sold. |
| Tipo de Mídia | Poster |
| Director criativo | Hovhannes Margaryan |
| Redator | Tigran Sirunyan |
| Redator | Tigran Gevorgyan |
| Director de arte | Anush Ghazaryan |
| Redator | Anjela Petrosyan |
| Designer | Ani Amarian |
| Creative Producer | Narek Hakobyan |
| Account Manager | Diana Stepanyan |
More Work
SEE ALLBalanced Flavour
- MARCA:
- Aragats Food
- AGÊNCIA:
- Doping Creative Agency
VOLVO - FOR THE NEW GENERATION
- MARCA:
- Volvo Cars
- AGÊNCIA:
- Doping Creative Agency