Børns Vilkår & Egmont Fonden - "Empty Chairs - Board"

Uncle Grey

Uncle Grey Copenhagen, Dinamarca

816

Titulo	Empty Chairs - Board
Agência	Uncle Grey
Campanha	Empty Chairs
Anunciante	Børns Vilkår & Egmont Fonden
Marca	Børns Vilkår & Egmont Fonden
Data da primeira Transmissão/Publicação	2020 / 10
Sector Empresarial	Instituições, organizações não governamentais
História	A silent demonstration using 500 empty chairs set up outside the Danish parliament on its opening day – each chair a symbol for a child staying away from school.
Filosofia	To emphasize our point, each chair had a handwritten statement for why children were staying home from school. Bullying, violence, abuse, or suicidal thoughts were just some of the reasons that made people feel the problem in an emotional way and gave voice to a large group of kids that had been largely forgotten.The campaign was set up overnight in front of the Danish parliament on the opening day. Doing so, we created a one-of-a-kind backdrop for one of the most news-worthy days of the year. Media and politicians simply couldn’t ignore the message as they passed by, gave interviews in from of the chair or even read out some of the quotes.
Tipo de Mídia	Case Study
Comprimento	118 seconds
Creative Chairman	Lars Samuelsen
Chief Strategy Officer	Lars Samuelsen
Chief Operations Officer	Charlotte Porsager
Equipa criativa	Cecilie Jelstrup Larsen
Equipa criativa	Marie Frederiksen
Fotógrafo	Rasmus Lind
Equipa criativa	Hans Augustenborg
Editor	Daniel Halasz
Motion Design	Jesper Helvik